By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

François Dufour

Founder Advisor

François is a strategic CMO with experience in B2B and B2D Marketing and modern Go-to-Market motions. He supports technical founders and their Marketing teams so they reach product-market fit faster and accelerate their growth.

Currently fractional CMO at Augment Code, Francois is also an active advisor to marketing teams in DevTools, AI and Cybersecurity.

Francois was CMO in Residence and Marketing Partner at Decibel from 2021 to 2024, during which time he supported many of our portfolio companies, including Akuity, Botpress, Censys, Cube, Dropzone, Penpot, Platformatic, Push, and SpecterOps.

From 2017 to 2020, François held interim and advisory CMO roles at Algolia, Apollo GraphQL, Camunda, Vercel, Platform.sh and several other scale-ups. He led Marketing at Twilio from 2015 to 2017. Prior to that, François led marketing at Udacity and earlier, for LinkedIn Talent Solutions from 2008 to 2013.

François is an independent board member at Madkudu. He co-founded Product-led Leaders, a network of Growth and Product Marketing rising stars in DevTools, Cybersecurity, and Collaboration.

He holds an MBA from the Harvard Business School.

Originally from Paris, François now lives in the Bay Area. He loves kitesurfing, swimming, and traveling with his family.

ABOUT
François

Founders say about me

I connect them with best practices for modern GTM.

I love working with founders on

Strategic positioning and narrative development.

When I am not helping founders

I write about best practices for positioning and PLG.